Case Study:

Video Streaming Solution

Project Overview:

The Problem

Video Streaming Solution platforms are not easy-to-use and don't provide multi-platform, on-demand broadcasting options

The Goal

Design a video streaming solution which also acts like an aggregator of various streaming solutions and aids in viewing and managing video content

The Product

VSS is a video streaming solution platform which used to watch videos across the world, TV shows, tutorials and play games. VSS also used for live broadcasting over multiple platforms and on-demand video content creation which offers variety of subscription plans, VSS offers services 24/7

My Role

UX designer designing a website for Video Streaming Solution from conception to delivery

My Responsibilities

Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs

Project Duration

OCT 2021

Understanding the users :

I conducted primary research and found that many current live streaming solutions having their User Interfaces not interactive, not created beautifully to attract users, not enjoyable. Also those platforms are not easy-to-use & reliable enough to make video streaming easier. Many platforms do not provide on-demand or multi-platform streaming which is a global need. Many users want a platform which will help them to connect to a specific destination which is called as “on-demand” service to stream online. Many business teams want to broadcast their events globally which means they need a platform which will be used to connect multi-platforms simultaneously. As per research, I am designing a solution which will be used as a way to watch videos and  multi-platform or on-demand platform for live video streaming and which will take content responsibility and offers a free or paid subscriptions by providing service for 24/7. 

User Pain Points :

Broadcasting Issues


Need live broadcasting solution over multiple platforms and on-demand platforms



Accessibility

Platforms for video streaming are not equipped with assistive technologies 

Service

No instant support for technical glitches and crashing issues


Persona & Problem Statement :

Sara is a busy IT Professional who needs a best platform for video streaming because They need to arrange various meetings over multiple platforms simultaneously and They also like to refresh their minds in between from work by watching favourite video clips. 

User Journey Map :

Persona: Sara

Goal: Want a easy video streaming solution web application.

Starting the design work :

Paper Wireframes

Digital Wireframes 

As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research and reformed earlier wireframes as per user needs. 

Usability Study Findings

I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining. 

Round 1 Findings :

Round 2 Findings :

Refining the designs:

Key Mockups

Worked on earlier wireframes to make high fidelity mockups. 

Accessibility Considerations :

Provided access to users who are vision impaired through adding alt text to images for screen readers

2. Icons

Used icons to

help make

navigation easier



3. Color

I followd WCAG guidelines to consider accessibility within colors 



High-Fidelity Prototype :

The final high-fidelity prototype presented cleaner user flow throughout all screens. I updated subscription plans and back button functionality after usability study findings and now all over design meets user needs to watch various TV shows, videos, tutorials, series and play video games with that broadcasting on multiple platforms as well as on-demand platform. 

Takeaways:

Impact

The website makes users feel like multi-platform and on-demand broadcasting became easy.


One quote from peer feedback:

“I can conduct the meeting on various platforms simultaneously”


What I learned

While designing the video streaming solution, I learned that users wanted to get recommendations, notifications for their favorite shows and they want functionality 'save for later' too

Going Forward:

Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed

2. User Research

Conduct more user research to determine any new areas of need